[PDF] the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives by Chris Cicchinelli

the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives. Chris Cicchinelli

the-secret-is-YOU-How-I-Empowered.pdf
ISBN: 9781642937138 | 240 pages | 6 Mb

• the secret is YOU: How I Empowered 250,000 Women to Find Their Passion and Change Their Lives
• Chris Cicchinelli
• Page: 240
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781642937138
• Publisher: Post Hill Press

How a trailblazing business turned the hottest bedroom toy accessories into a $350 million global empire. In 2000, Chris Cicchinelli was twenty-five and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home party business featuring relationship enhancement products. Cicchinelli had been earning well over $100,000 annually at his previous job. Patty said she could pay him just $24,000. Still, he said yes, planning to stay just a few months to get the company—which would soon be rebranded as Pure Romance—on its feet. But after recognizing its potential, he never left. Long hours on the road and a restyled business model initially led to financial struggles, and more questions than answers. But their strategy ultimately paid off in explosive growth that swelled the company’s revenues from $3 million in 2001 to $350 million today. Its workforce of independent consultants now exceeds 40,000 in the U.S. and abroad, despite the recent challenges posed by the COVID-19 pandemic. In the secret is YOU, author Chris Cicchinelli charts his two-decade journey transforming Pure Romance into the world’s largest in-home/virtual party company of its kind, while also sharing his innovative approach for empowering women to become successful entrepreneurs themselves.

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